There has been a bumper batch of new videos from various pop ladies in the last week or so which means its about time for a quick rundown of these new offerings.
Cheryl Cole - Fight For This Love
For this worried that Cheryl's rather lovely but rather sedate solo single lacked punch this video should go some way towards changing your mind. I love the colours and the styling (lets overlook the leopard print dance trousers shall we?) and it looks and feels like the arrival of Cheryl as a Proper Popstar. She oozes charisma and I like the use of graphics and set ups too with military garb Cheryl and "writhing against a wall" Cheryl being my favourites. Lets hope her next single is a stomper so that she can do another video as good as this.
Alexandra Burke - Bad Boys
There is something awfully 80s action movie about this video but that's no bad thing. It also underlines quite clearly the "She's not Leona, she can dance!" vibe that has become a large part of Alex's appeal. I like the strange mix of would be bad ass hip hop guys and the Broadway show esque dancing through every sequence. Its the kind of mix that is perfect for a pop video. If I were being churlish I would point out that Alex looks a little stiff but its her first proper video so I'll let her off. Its a confident and bold video though and anything that isn't Leona doing 90s Mariah is fine by me. And besides the bit where the music drops out, Ms Burke kicks a wall down and struts into some dance off related showdown is quite fantastic. The rest of the video could have been utter shit and I would have liked it for that part alone.
Amerie - Heard 'Em All
Great video attached to not so great song alert! This is clearly Amerie's big budget re-entry to the music scene. The tune is listenable but hardly groundbreaking and I fully expect it to disappear which is a shame but the video! My god, talk about slick. Directed by Anthony Mandler (who has worked with a slew of hip-hop heavyweights and most recently did Run This Town for Jay Z) this video looks and feels like every inch the mini movie and I love the image of Amerie as this hooded agressive figure stalking her way through some kind of factory/abandoned warehouse/derelict building. The choreography is great too. The song will pass you by but its nice to see people can still rustle up big budgets for music videos these days.
Kesha - Tik Tok
In one way nothing really happens in this video but its awfully good fun nonetheless. The debut single from Uffie meets Britney pop starlet Kesha it does a fine job of introducing her messy locks and thrown together look. The clever edits at the start tease the eventual party scene that we get to look at but not before Kesha hangs around with some dodgy looking guys and shocks a white picket fence family. The best bit is undoubtedly Kesha wobbling around during the middle eight before making her way to the inevitable hipster hoedown. While I can't help but wish for a more eye popping video this does a fine job of letting us see that Kesha is both a hot mess and a fine popstar. And who could ask for more than that?
Miley Cyrus - Party In The USA
Given that both this track and Kesha's were produced by Dr. Luke they sound fairly similar. In fact Party In The USA is like Tik Tok's more responsible but still fun loving younger sister. This video ain't too exciting either but Miley is oddly charming. In fact its the best shes ever looked in a video. Fun lovin' but grown up, not winding around a pole (thank you Teen Choice Awards) and flanked by some backup dancers who've got ten years on Miley and seem to think they're in a Flo Rida video this is another step on the ladder for Miley to become a big league popstar as opposed to a teen star done good.