After the obligatory "We Won X-Factor, Here Is A Sappy Cover That Will Top The Charts" number one with Cannonball, Little Mix won many over with their proper debut single Wings earlier this year. A frenetic slice of R&B pop it had twinges of Destiny's Child and En Vogue woven through it's plucky hook and soaring vocals. Chart success followed and now the X-Factor foursome serve up some more solid pop on new single DNA.
As Digital Spy pointed out earlier, this feels a little bit like a tip of the hat to their melodramatic take on Katy Perry's E.T. during the live shows of X-Factor last year. A growling mid-tempo number with some suitably dramatic touches, such as that eerie music box intro, it drips with a nice amount of atmosphere. There's plenty to like it but after multiple listens it hasn't quite passed into "addictive" territory for me just yet. The impression I'm getting with Little Mix is that if you followed them on the show your enjoyment of their material, their image (which for me is hideously over-styled) and personality as group improves tenfold. Obviously watching someone week to week is a great way to engage with them but I didn't follow the members of Girls Aloud on Popstars: The Rivals back in the day and I still found them interesting as a group afterwards. For me, Little Mix haven't quite figured out how win me over as a pop group on their own merits.
Still the group have now lined up two well-constructed and suitably interesting singles in a row and in a way that bodes well for their debut album DNA, released in November. Apparently T-Boz from TLC is involved too. Lovely.
Listen to DNA below: