Ke$ha's new tune Die Young appeared online late yesterday before a lyric video (and what I'm sure was in no way a label placed tweet from Britney) surfaced today as K$ rolls out the album campaign for second album Warrior (not counting the reissued mini album buzz of the Cannibal release). Die Young set Twitter alight when it leaked although reaction was mixed with plenty suggesting the track was a disappointment.
After repeat listens it's obvious that Die Young is no stinker but it just feels a little too similar to every second pop smash of the last 12 months to get really swept up in it. It's got snatches of Flo-Rida, Nicki Minaj, Katy Perry, fun. and One Direction in it's DNA yet never quite jumps to undeniable smash status.
The hook-y chorus with it's chanting feel is fun and the verses have plenty of the spoken-word charm of the best Ke$ha moments but it feels like this either needed to go into harder dance-pop territory (i.e. a bigger drop) or strip away the generic Dr. Luke vibes for something a bit quirkier.
It says alot about how pop music has been in such rude health that a song with as much as catchy appeal as this might seem a bit disappointing but perhaps we've reached a tipping point. It certainly feels like the Dr. Luke & co school of shimmer-y guitar driven synth pop has reached it's apex as much as the rave-pop stylings of Guetta and Calvin Harris. Here's to the full-length album allowing Ke$ha a little space to serve up something different (she's already been talking up something more experimental in various interviews) while we all try and get the chorus to this one out of our heads: