There is a veritable glut of big pop singles, albums and videos flying our way at the moment all looking to grab a chunk of the 4th quarter pie as people buy more music than usual. We've had two new tunes from Ke$ha and Rihanna alone this week and now big-voiced pop icon turned TV judge Christina Aguilera unveils the next phase of her comeback with the video for her current single Your Body
Of all the new pop numbers I've heard in the last few months Your Body is my personal favourite. The Max Martin penned cut is the poppiest thing we've heard from Xtina in forever but it also has a bold, sexy feel that allows her to go to town with the vocal gymnastics while still serving up her most radio friendly hook in eons (looks like Moves Like Jagger rubbed off on her then).
Christina has been teasing clips from the Melina Matsoukas directed video all week (Melina famously worked with Beyonce, Gaga and Rihanna incl. many key Riri clips such as We Found Love) and just in the time for the weekend is Xtina's eye-popping new visual.
The plot (ahem) is basically: Christina lives in a trailer, consults an internet psychic, twirls her dip-dyed tresses alot (ALOT) and goes on a weird killing spree of random hot men who die in an explosion of pink, a splatter of blue paint and an explosion of pink glitter respectively. Peep the video below:
The whole thing is as camp as 12 hour marathon of RuPaul's Drag Race and Christina herself is oozing plenty of drag-queen glamour, coming off like the love-child of RuPaul and Honey Boo Boo at times. It's all very knowing and over the top and in alot of ways is so bullish and brash that it feels very Christina Aguilera.
That tongue in cheek quality doesn't help mask the fact that it's a video about going around killing people as a form of empowerment, and if the genders reversed everybody would likely cry foul. Still, Xtina has always taken what she considered objectification and turned it on it's head as a form of expression. It's a mixed message and probably not a very clever one but again, feels in line with the view of female empowerment she's always had.
Now if you'll excuse me, I'm off to dip-dye my tresses and twirl around a trailer park. It is the weekend after all.
Your Body is on iTunes now. Christina's new album Lotus is released on the 9th of November in Ireland, the 12th in the UK and on the 13th in the US.