Ke$ha releases video for We R Who We R, makes little sense.

I am quite a fan of Ke$ha. I enjoy her trashy pop genius. I think she has more talent than many give her credit for and the recent Cannibal EP tied into a reissue of her album has churned out plenty of gems. Not least the current We R Who We R another fine slice of Dr. Luke approved snyth-electroy-trashy pop pleasure. I was quite excited for the video, with Hype Williams on board, how could she go wrong? Well quite easily it seems.

The video is a bit of a hack job. I found myself asking WHY? everytime I watch it.

WHY? # 1 : Why pick Hype Williams to direct a video, clearly spend a fortune on elaborate tunnel based seqeunces and then intercut it with shots of Ke$ha that look so cheap they were probably filmed on an iPhone she stole from Katy Perry's handbag? WHY?

WHY # 2 : Why would anyway look at a dating website on their laptop while DJing at an outdoor raveathon? WHY?

WHY # 3: Why did Ke$ha think it was a good idea to put studs on her eyebrows for her closeups. Can you imagine how hard it must have been for her to get those off the next day?

WHY # 4: Why is that tequila bottle so badly shot? If you're going to do product placement at least have a bit of balls about it. Please see motion picture event Burlesque for lessons on how to shamlessly plug trendy tequila.

WHY # 5: Why does Ke$ha seem intent on being a great popstar but then releases videos like these that imply that she is not a great popstar? WHY?

I could be here all day with the whys, the whys, the ENDLESS WHYS but have a look for yourself. The Cannibal release is still well worth checking out, awful videos related to it aside:

Sunshine Summer Song Alert: Katy Perry & Snoop Dogg bring us "California Gurls"

The weather has been consistently incredible the last few days here in Dublin. Actual sunshine. People eating ice creams outdoors. All kinds of summer type activities. And with that comes the summer songs. 


This time is always great for pop, all the big summer songs are either floating around or slowly making themselves known. The current fave of mine (among quite a few things I should say) is the new Katy Perry track "California Gurls" with a guest rap from Snoop Dogg thrown in for good measure.


Intended as her response to Empire State of Mind by Jay Z (honestly) this is exuberant, uber-cheesy but amazing summer pop that lodges in your head on first listen and makes you want to grab a jeep, hit the beach and other Californiaisms the minute it starts.


It also continues the time honoured tradition of songs that sound a bit like Holiday by Madonna and are effortlessly upbeat. See: Ke$ha's Tik Tok, Kylie's Love At First Sight, Jessica Simpson's  A Public Affair and Madonna's own Get Together for further proof.


It's also another example of the amazing if completely by the numbers production of Dr. Luke who smothers everything he does in glitter, synth goodness and a nice whiff of cheese. Speaking of Luke, there's a fantastic article about him in this month's Rolling Stone, well worth a look.


Perry has promised her forthcoming album is basically a joyous, Ace of Base referencing pop romp and this certainly sets the bar in the right place. Love or loathe Katy Perry you're going to be hearing this everywhere over the next few months. Get ready.


Now if you'll excuse me I'm off to bake in the sunshine. AMAZING.